“The bold prediction is that there is an attitudinal shift in the Indian youth today to move from a ‘secure and well paying job’ towards entrepreneurship,” writes entrepreneur Ashish Kumar in his blog latestinindia.com. This change in mindset according to Kumar — an active blogger and firm believer in the spirit of entrepreneurship — is partly because of the easy availability of jobs that guarantee a fallback in case of failure and double incomes that give one partner the choice to take a risk.”

“The concept of virtual friends exists because of the need of a better dating forum in India,” stresses Kumar. “Most people, while looking for virtual friends, are actually looking for potential ‘dates’ or ‘coffee-partners’ and not ‘just friends’, though that’s also there.”

Being your own boss! Sounds interesting, but many times it happens to be a mirage, the reality of which comes to you after you shun your placement offer and invest all your savings in a business, heading towards some abysmal end. Entrepreneur, Ashish Kumar puts a word of advice for all those who dream to be their own boss.

Critiquing the upcoming sites for lack of innovation, Ashish Kumar of Tekriti Software points out to the success of flickr.com, youTube.com, Facebook.com that have a clear defined focus. “The sites need to focus on ease-of use and greater interaction and offline connectivity with the user base,” says Kumar who has experience in the areas of social networking.

Kumar agrees “Blogs have immensely benefited Tekriti in branding and marketing. We have got many of our clients through our corporate blog and personal blogs. It helps us to get feedback on the products we are building and connect with the customers. It also lets us subtly put our points across to the employees, clients and partners - which would have been more difficult by any other means. It also shows the novelty factor associated with our company and helps attract future employees.” Corporate Blogosphere here and continued here…

“I think blogs/online journals give a very good idea of a person. Blogosphere is built on the assumption that people, in general, are genuine and they write things that they really feel about, and the assumption is very valid. A blog tells us a lot many things about a person, like his mental setup, if he likes to work in a team or works better as an individual, etc. At times, it also gives information on anything fake the person might have written on the resume,” says Kumar.

Blog: Ashish’s World!
Who writes it: Ashish Kumar, former Microsoftie and cofounder of New Delhi-based Tekriti software
Why you should read it: The musings of an ambitious entrepreneur make for an inspiring read.
Kumar writes on Indian design schools, tech news, and cricket, but best are his passionate posts about starting a company: “Even when I am drawing a very modest salary, there hardly is anything better than working on something that you absolutely believe in.”

A weblog or a blog is an online journal with one or more contributors. Though big companies are chary of corporate blogging, the more tech-savvy smaller ones are increasingly opting for them. CEOs like Ashish Kumar of Tekriti Software (Gurgaon), Sidharth Rao of Webchutney (Delhi), Rajesh Jain of Netcore Solutions (Mumbai), run active blogs.

Blogs discuss everything from the merits of latest gizmos to industry trends. In his recent blogs, Ashish Kumar spoke of what he thought of BPO-bashing and his company’s performance. “Tekriti employees are strongly encouraged to maintain blogs and around 70% of them have blogs,” he says.

The last couple of years have seen a lot of change in the way web applications are created. Gone are the days when the web application developers used to give unresponsiveness and ‘click-to-load’ behavior of the web as an excuse for the under-usable websites. Today’s applications are much more responsive, much more usable and can compete better with the desktop applications – not only because they are accessible from any browser or any computer but also because they are no less than desktop applications when it comes to the usability.