Jayalakshmi Venugopal from DNA reports in her article that small companies are big in blogosphere. I agree with her assessment to a large extent. As Siddharth from WebChutney says “Blogs offer a great alternative to advertising and are good branding tools since they attract a regular audience and foster trust”. Now the bigger companies really don’t need to maintain blogs for their branding but for a smaller company - this makes a lot of sense.
I, for one, know that the blogs maintained by various TeknoKrats have immensely benefitted Tekriti. It definitely provides us a channel to talk about the various happenings at Tekriti. Of course, we do exercise a bit of caution when talking about something controversial and / or stuff that is still under experimentation.
And, yeah, she mentioned Tekriti in her article. So - if you haven’t read the article - you probably want to. 
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Pingback on Nov 27th, 2005 at 11:23 pm
[...] You must have a blog for your company and or for yourself. People ask me how I know what is happening out there; I say through blogs even about this article I came to know from Ashish’s World. [...]
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November 25, 2005 at 8:21 pm
wow, so ur in the news now, that’s awesome.She mentions Tekriti big time.
Next Target TOI
November 26, 2005 at 11:00 am
check the age of first generation youngest CEO in Guinnies Book of World Records .. May be they have added your name already, and if not so they should be doing soon.When do I have the pleasure of playing TT with u ?. Infact its a great idea to have TT tounament among your colleagues /employees and keep in touch with this wonderful game..
November 27, 2005 at 4:27 pm
Tekriti is goin places fast ! Congrats